The Geo brand was born out of Towergate. It had acquired a number of businesses, each with its own brand and each delivering a different experience. Operationally the aim was to integrate and simplify the products and systems. Our recommendation was to unite people and cultures through a new brand they all could feel part of. We created the Geo name, the brand, the logo and identity as an expression of a modern underwriting business. We also created an internal campaign to help everyone transition over to the new brand.
Launching the brand
DRIVING GOOD TRADE
Tackling the dual challenges of brand recognition and brand understanding we created a suite of brand and product content for Geo’s social channels and website. The brand launched with a bang at the premier industry event with an exhibition stand we designed to single-mindedly establish Geo as a progressive new brand in the market.