Geo

The Geo brand was born out of Towergate. It had acquired a number of businesses, each with its own brand and each delivering a different experience. Operationally the aim was to integrate and simplify the products and systems. Our recommendation was to unite people and cultures through a new brand they all could feel part of. We created the Geo name, the brand, the logo and identity as an expression of a modern underwriting business. We also created an internal campaign to help everyone transition over to the new brand.

Tackling the dual challenges of brand recognition and brand understanding we created a suite of brand and product content for Geo’s social channels and website. The brand launched with a bang at the premier industry event with an exhibition stand we designed to single-mindedly establish Geo as a progressive new brand in the market.