RMP specialise in insurance for local government, police and fire services. The brand was designed to fit seamlessly within the public sector world, offering simple, clear, useful information. In 2019 RMP will celebrate their 25th anniversary. We’re preparing an exciting brand refresh to take them forward into the next chapter of their story.
Dedication in action
DRIVING GOOD TRADE
RMP aren’t able to sell directly to public authorities. Instead all insurance policies are procured through a tender process. Our campaign is designed to position RMP as the leader in the sector in terms of specialist insurance knowledge. Under the banner Dedication in action, we create resources that target topics where we know that risk management practices could be improved. We drive traffic to the resources through A/B testing social posts, creating resource specific landing pages, and email newsletters. We also design their annual conference stand, which features direct downloads to mobile via QR and NFC tags.