It's not just what you say, but how you say it
When writing for a brand, it’s all too easy to give too much attention to the meaning behind our words and not enough to how words make us sound. Having a company-wide tone of voice (TOV)…
How to Build trust with your messaging
Here's a strong conviction of ours: The only reason brands exist is to build trust. Because the more a brand is trusted, the more people are loyal to it, and the more valuable the business…
Culture drift: The working from home effect
After working from home for a few months, are you finding that the team spirit is a bit less spirity? If so, you may be experiencing culture drift. What is it? And how…
WEBINAR: HOW INSURERS CAN DELIVER A KILLER DIGITAL EXPERIENCE
Our digital customer experience webinar, given by Mark Lusted, managing director at our digital business solution partner Dock9, shows us three killer plays to deliver...
WEBINAR: IS YOUR INSURANCE BUSINESS VISIBLE ONLINE?
Wednesday 27 May saw Becky Simms, founder and CEO of our search partner Reflect Digital, deliver a 30-minute webinar focussed on how search is a huge opportunity...
HISTORY SAYS NOW IS A GREAT TIME TO INVEST IN YOUR BRAND
With industry events like BIBA, Baden-Baden and Monte Carlo being shelved for 2020, and key sectors like aviation and leisure decimated, marketing plans...
Coronavirus: insurance reputation management webinar
Thursday, 7 May saw Sam Whiteley, Communications Director, and Greg Phitidis, Brand Director, host a jam-packed interactive discussion focussed on reputation management...
A top 5 guide to video conferencing solutions
When the call came on 20th March to put the UK into lock down, there was very little time to prepare for the entire workforce to work remotely. Video conferencing became the main platform...
COVID 19: Eight ways to look after your team
Staff are top priority for broking and underwriting businesses during the Coronavirus crisis, aided wherever possible by technology to support effective and productive remote working...
Five lessons to guide insurance communicators facing Covid-19
Sam, Free’s Communications Director, tells us her five lessons from a previous crisis to guide insurance communicators facing Covid-19...
Stand Out in Manchester Webinar
If you missed our recent webinar on how to get the most out of BIBA 2020, download the recording, listen in your own time and learn how to develop a programme that will build your distribution pipeline....
Inbound marketing webinar
Download our recent inbound marketing workshop webinar and discover how you can demonstrate ROI and grow your business...
WHAT GOES IN TO CREATING A BRAND IDENTITY?
For some a brand identity is little more than a logo, and maybe a colour palette, often developed by a friendly freelancer. That might be fine when you’re starting out, but…
EASY TO USE VALUE PROPOSITION MODEL
Do you know what it is - precisely - that makes you attractive to your existing and potential customers? If it takes you longer than 20 seconds to articulate it, then this easy to use value proposition model will…
How to define brand values (and make them valuable)
Mention company values and most people think of the framed pictures stuck up on walls in the break out area. You know, the ones showing mountain climbers summiting snow capped…
TIME PLANS TO GET YOUR BRAND READY FOR MARKETING
How ready is your brand for your next marketing push? How long will it take to get it more ready? And how would having a complete brand help you make the most of your marketing…
BRAND PURPOSE, VISION AND MISSION – WHAT’S THE DIFFERENCE?
What is a brand purpose? How is it different from a brand vision? What about a mission - is that the same as a vision? The terms purpose vision and mission are often bandied about…
BRAND STORYTELLING STARTS WITH YOUR BACK STORY
Before there were brands, before there were cities, before there were any nations or even written languages there were stories. The telling of stories has kept families, tribes and cultures…
YOUR BRAND ARCHETYPE: DEFINING YOUR PERSONALITY
Think accountant. Now think film director. Now footballer. With each, an instant picture will have come to mind; how they look, how they speak, what they’re like. What you’ve imagined…
WHAT IS A LIVING
BRAND AND WHY
DO I NEED ONE?
A Living Brand, as the name suggests, is a brand that is alive. But what on earth does that mean, and why does your business need one? To answer those questions, we first need…
INBOUND MARKETING FOR B2B INSURANCE: HOW IT CAN GROW BROKER DISTRIBUTION
Insurance is one of the most people centric industries there is. Long standing personal relationships and lots of face-to-face networking…
free partners brand audit
Building a brand that people can believe in is perhaps the most valuable thing a business can do. When a brand has a clear purpose that runs right through an…
