WHAT GOES IN TO CREATING A BRAND IDENTITY?
For some a brand identity is little more than a logo, and maybe a colour palette, often developed by a friendly freelancer. That might be fine when you’re starting out, but…
EASY TO USE VALUE PROPOSITION MODEL
Do you know what it is - precisely - that makes you attractive to your existing and potential customers? If it takes you longer than 20 seconds to articulate it, then this easy to use value proposition model will…
How to define brand values (and make them valuable)
Mention company values and most people think of the framed pictures stuck up on walls in the break out area. You know, the ones showing mountain climbers summiting snow capped…
TIME PLANS TO GET YOUR BRAND READY FOR MARKETING
How ready is your brand for your next marketing push? How long will it take to get it more ready? And how would having a complete brand help you make the most of your marketing…
BRAND PURPOSE, VISION AND MISSION – WHAT’S THE DIFFERENCE?
What is a brand purpose? How is it different from a brand vision? What about a mission - is that the same as a vision? The terms purpose vision and mission are often bandied about…
BRAND STORYTELLING STARTS WITH YOUR BACK STORY
Before there were brands, before there were cities, before there were any nations or even written languages there were stories. The telling of stories has kept families, tribes and cultures…
YOUR BRAND ARCHETYPE: DEFINING YOUR PERSONALITY
Think accountant. Now think film director. Now footballer. With each, an instant picture will have come to mind; how they look, how they speak, what they’re like. What you’ve imagined…
WHAT IS A LIVING
BRAND AND WHY
DO I NEED ONE?
A Living Brand, as the name suggests, is a brand that is alive. But what on earth does that mean, and why does your business need one? To answer those questions, we first need…
INBOUND MARKETING FOR B2B INSURANCE: HOW IT CAN GROW BROKER DISTRIBUTION
Insurance is one of the most people centric industries there is. Long standing personal relationships and lots of face-to-face networking…
winning hearts and minds
The 10 steps to Building a LIVING brand that people will believe in The most powerful brands in the world all have one thing in common. They are trusted. That trust…
free partners brand audit
Building a brand that people can believe in is perhaps the most valuable thing a business can do. When a brand has a clear purpose that runs right through an…
