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Grow Strong

If you recognise the need to stand apart from everyone else in order to grow strong, contact our Managing Partner, Lorraine Jeckells, and let’s talk about how we can help.

+44 20 7787 3001
lorraine@freepartners.com

Insights

WEBINAR: IS YOUR INSURANCE BUSINESS VISIBLE ONLINE?

Screen time is on the up, more than ever our first port of call for research is our good friend Google. But is your business visible? Can you be found? And are you being smart...

HISTORY SAYS NOW IS A GREAT TIME TO INVEST IN YOUR BRAND

With industry events like BIBA, Baden-Baden and Monte Carlo being shelved for 2020, and key sectors like aviation and leisure decimated, marketing plans...

Coronavirus: insurance reputation management webinar

Thursday, 7 May saw Sam Whiteley, Communications Director, and Greg Phitidis, Brand Director, host a jam-packed interactive discussion focussed on reputation management...

A top 5 guide to video conferencing solutions

When the call came on 20th March to put the UK into lock down, there was very little time to prepare for the entire workforce to work remotely. Video conferencing became the main platform...

COVID 19: Eight ways to look after your team

Staff are top priority for broking and underwriting businesses during the Coronavirus crisis, aided wherever possible by technology to support effective and productive remote working...

Five lessons to guide insurance communicators facing Covid-19

Sam, Free’s Communications Director, tells us her five lessons from a previous crisis to guide insurance communicators facing Covid-19...

Stand Out in Manchester Webinar

If you missed our recent webinar on how to get the most out of BIBA 2020, download the recording, listen in your own time and learn how to develop a programme that will build your distribution pipeline....

Inbound marketing webinar

Download our recent inbound marketing workshop webinar and discover how you can demonstrate ROI and grow your business...

WHAT GOES IN TO CREATING A BRAND IDENTITY?

For some a brand identity is little more than a logo, and maybe a colour palette, often developed by a friendly freelancer. That might be fine when you’re starting out, but…

EASY TO USE VALUE PROPOSITION MODEL

Do you know what it is - precisely - that makes you attractive to your existing and potential customers? If it takes you longer than 20 seconds to articulate it, then this easy to use value proposition model will…

How to define brand values (and make them valuable)

Mention company values and most people think of the framed pictures stuck up on walls in the break out area. You know, the ones showing mountain climbers summiting snow capped…

TIME PLANS TO GET YOUR BRAND READY FOR MARKETING

How ready is your brand for your next marketing push? How long will it take to get it more ready? And how would having a complete brand help you make the most of your marketing…

BRAND PURPOSE, VISION AND MISSION – WHAT’S THE DIFFERENCE?

What is a brand purpose? How is it different from a brand vision? What about a mission - is that the same as a vision? The terms purpose vision and mission are often bandied about…

BRAND STORYTELLING STARTS WITH YOUR BACK STORY

Before there were brands, before there were cities, before there were any nations or even written languages there were stories. The telling of stories has kept families, tribes and cultures…

YOUR BRAND ARCHETYPE: DEFINING YOUR PERSONALITY

Think accountant. Now think film director. Now footballer. With each, an instant picture will have come to mind; how they look, how they speak, what they’re like. What you’ve imagined…

WHAT IS A LIVING
BRAND AND WHY
DO I NEED ONE?

A Living Brand, as the name suggests, is a brand that is alive. But what on earth does that mean, and why does your business need one? To answer those questions, we first need…

INBOUND MARKETING FOR B2B INSURANCE: HOW IT CAN GROW BROKER DISTRIBUTION

Insurance is one of the most people centric industries there is. Long standing personal relationships and lots of face-to-face networking…

winning hearts and minds

The 10 steps to Building a LIVING brand that people will believe in The most powerful brands in the world all have one thing in common. They are trusted. That trust…

free partners brand audit

Building a brand that people can believe in is perhaps the most valuable thing a business can do. When a brand has a clear purpose that runs right through an…

Winner Marketing and PR team of the Year at the Reactions 2019 London Market Awards.