Brands and communications
Brands and communications

Brand anatomy

Defining your brand anatomy is a critical step in standing out in the market. Your brand tells people who you are, what you believe and what you’re up to in the world. It sets up a promise of an experience.

Over the past 20 years we’ve developed a brand anatomy framework which has everything you need to build a brand people can believe in.

Build belief in your brand

It takes just two one-hour workshops with your team to extract everything they think, feel and know about the business. We distil all that into a coherent articulation of what makes your brand different from all the rest.

What is our brand anatomy framework?

Defining your mission

Your mission will unite your people around the one thing they should all be focused on every day, that will keep moving the business closer to realising its vision.

Identifying your archetype

Like people, brands have a character. Defining that character by using archetypes helps position you in the market and find a distinctive tone of voice.

Crafting your back story

Why was your business set up? What has it done? How did it navigate the challenges? Understanding the past reveals truths about its nature.

Revealing your values

What your business values determines how your people and therefore your business behave. Values codify your leaders’ recipe for success and guide your culture.

Finding your purpose

Sometimes called your “why?”, your purpose is the belief that’s been running in the background. Once distinguished it reveals why you do things the way you do.

Clarifying your vision

Looking well beyond any financial goals, your vision sets out the inspiring future that your business is working towards. It is your purpose fulfilled.

Brand identity

Once your brand anatomy has been defined, we design the brand identity that captures it and brings it to life.

Look the business

Logo, colourways, typography, and image style all work together to create a look that’s every bit as distinctive as you are.

Wherever anybody interacts with your business, your brand identity should be there to represent you. We can provide a set of templates and brand guidelines so everyone in the business has the tools to help you shine.

Talk to us about your brand

What’s the challenge you’re facing?

Contact us

Call us on +44 20 7787 3001

Email hello@freepartners.com

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