Work is the new religion
First, the industrial revolution dominated.
We worshipped the machine.
Next, it was the rise of the big corporates.
We worshipped the system.
Now, businesses are opening up new frontiers.
We worship the vision.
This new era of work gives meaning to many in the same way religion used to.
But some businesses are using their access to technology, and people, and global markets to exploit and bully.
It’s a dangerous time because business policies are now capable of having a bigger impact on society than government policies.
At Free, we believe this amounts to war.
It’s no less than a fight for the soul of capitalism.
Between short-term advantage and long-term value.
Between shareholders first and employees first.
Between profit as the only goal, and a purpose beyond pure profit.
Through our work we are able to help businesses connect with and communicate a bigger vision. One that they, their people and their customers can believe in. One that authentically runs through their approach and their products. One that they can continue to work towards, that creates deep loyalty along the way.
That’s what we’re here to do.
For more information contact firstname.lastname@example.org