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Grow Strong

If you recognise the need to stand apart from everyone else in order to grow strong, contact our Managing Partner, Lorraine Jeckells, and let’s talk about how we can help.

+44 20 7787 3001
lorraine@freepartners.com

Insights

Derah McCall, Greg Phitidis, Guy Cornet and Lorraine Jeckells collect the Marketing and PR team of the year award award from the editor of Reactions magazine.

Free Partners named Marketing and PR team of the Year 2019

Free Partners was named Marketing and PR team of the year at the Reactions London Market awards ceremony held at London’s Leonardo Royal Hotel on 27th June 2019. The winners…

YOUR BRAND ARCHETYPE: DEFINING YOUR PERSONALITY

Think accountant. Now think film director. Now footballer. With each, an instant picture will have come to mind; how they look, how they speak, what they’re like. What you’ve imagined…

Inbound marketing for B2B insurance: How it can grow broker distribution

Insurance is one of the most people centric industries there is. Long standing personal relationships and lots of face-to-face networking have driven business development, literally for centuries. So why should…

Being a lean mean agile machine

How we use two-week sprints to keep results coming Elliott Dillon, project manager at Free Partners, talks of how he uses agile project management to effectively manage and run client…

Paid media: has Tinder spawned a new sub-category?

On a Jubilee Line journey to a platonic dinner date, two tube cards adverts compete to promote Tinder. It’s paid media, but it isn’t paid for by Tinder.   A…

Will Hurricane Michael speed the development of flood risk solutions?

Hurricane Michael is an exceptional weather event, but those affected will have to wait to find out how much, if any of their damage will be covered by their catastrophe…

Should we mourn the passing of JLT?

Calling all of you over 30, can you remember the Benfield brand? Probably for those below that age, reinsurance broking’s defining innovator is just an old brand name which you…

Florence needs to be met by a latter-day Cuthbert Heath

As those living along the Carolina seaboard anxiously braced for the impact of Hurricane Florence, London market insurance executives returned from Monte Carlo breathing a sigh of relief as the…

Are relationships enough?

Success in insurance is all about how well you manage your numbers. MGAs, by and large, do that really well when it comes to staffing, quoting and writing business. But……

M&A, the fastest road to riches?

Most CEOs growth satnav points them down the M&A road. Whether or not it’s the fastest road to riches is questionable. What isn’t in doubt is that it is the…

What is a living brand and why do I need one?

Living Brand, as the name suggests, is a brand that is alive. But what on earth does that mean? To understand it, we first need to understand the word ‘brand’….

The edge of the cliff is the only place to be.

If you’ve ever had an agency present ideas to you, you’ll know the routine. Three concepts – the safe one, the one that’s got a bit of edge, and the…

Work is the new religion

First, the industrial revolution dominated. We worshipped the machine. Next, it was the rise of the big corporates. We worshipped the system. Now, businesses are opening up new frontiers. We…

How to do brand marketing with £0

(Spoiler alert – you might already be doing it.) Do you have a documented strategic marketing plan and a budget for promoting your business to the wider world? You may…

Winner Marketing and PR team of the Year at the Reactions 2019 London Market Awards.