Outstanding brands, stand out campaigns.
Outstanding brands, stand out campaigns.

What Makes
Us Us

We believe in our brand

Free is a special place. Not because we do things differently. Or because the team is great. Or even because we spend our days helping amazing businesses grow. But because of the one thing that makes all of that a reality. Our brand.

So, if you’re thinking of appointing us or joining our team, we hope this will give you an idea of who we are, what we stand for, and what we’re like to work with.


What we’re working towards

Free Partners has a vision for an insurance industry where businesses with long-term vision and values win.

Wouldn’t that be a great future? That’s what we’re working for. We want to help good businesses thrive. The ones that make people’s lives better, that care about their people and their customers, that put them before shareholders. We want to help those businesses build their brands in a way that brings them long term loyalty.


This is our character

Our archetype is the Revolutionary and it perfectly captures the character of our brand.

The Revolutionary is all about effecting change, harnessing the power of the collective to transform the conventional order and bring about a better future.

Real world translation

We’re all about creating immediate impact through the power of integration, transforming the status quo of insurance marketing to deliver sustainable growth.


What we focus on every day

The mission every day for everyone at Free is to be your most rewarding partner.

That means we’re all focused on helping you achieve your goals. Whether you’re a client who needs a video for your conference next week, or a team member who needs help getting a project over the line, we only succeed when you succeed.


It’s why we do what we do

We believe that brands have the power to change things for the better.


Guiding our behaviour

We have five values. They’re what give us our unique culture. Here’s what they mean to us and how they influence what we do.

That’s the Free brand. And that’s what it looks like when a brand leads a business.

Contact us

Call us on +44 20 7787 3001

Email hello@freepartners.com

Connect with us on LinkedIn

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