Brands and communications
Brands and communications

Every insurance business uses words to build trust – to clients, team members, future employees, investors and partners.

Headlines, body copy, video scripts

Helping you message like a sniper

We craft the words that will help you connect both rationally and emotionally with your target audiences. Through headlines, body copy and video scripts we combine empathy, logic and authenticity to build trust. Win people’s trust, and you’ll win their loyalty.

Building trust

Empathy wins attention

There is so much noise out there that people will only pay attention to messages that can help them survive and thrive. We uncover your audiences’ pains and priorities to understand what will resonate.

Logic wins minds

If you want to convince people to work with you, you need a compelling argument. The work we do with you to articulate your value proposition gives you all the ammunition you need to give them all the reason they need.

Authenticity wins hearts

When your words come from an authentic place, people believe you. The work we do with you defines your brand anatomy. Meaning your messaging comes from a brand that knows who it is, why it exists, and what it’s up to in the world.

Talk to us about your messaging

What’s the challenge you’re facing?

Contact us

Call us on +44 20 7787 3001

Email hello@freepartners.com

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