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Media Relations Manager

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Our Media Relations Manager (B2B) will be responsible for ensuring that our clients are best represented to and in the media. This role will include the creation and roll-out of media relations strategies for clients and content creation for communications which will include articles and press releases. Our Media Relations Manager will be expected to build relationships with clients and media partners, and work with both parties to deliver stories that help them achieve their goals.


  • Preparing a wide range of articles and press releases for clients of Free Partners
  • Establish, develop and maintain relationships with key industry publications
  • Create, develop and maintain relationships with all stakeholders within clients
  • Developing public relations strategy for clients to achieve their objectives
  • Understand, advise and consult on clients’ public relations strategy
  • Implement and develop changes to a client’s public relations strategy when required
  • Coordinate and implement earned media initiatives that raise the profile of our clients, their businesses and the products that they offer
  • Create, edit and proof media messaging for specific client requirements
  • Develop and sustain an understanding and awareness of the insurance industry best practices with regards to the news agenda
  • Proactively identify the most beneficial media opportunities for clients to achieve their objectives


Experience and Skills

  • Must have experience within the professional services industry
  • Essential to have experience In professional and creative writing in another B2B role will be client facing so must be able to communicate well with clients
  • Able to work effectively to come up with ideas for clients that are effective for their strategy
  • Proven track record of raising profiles of financial service businesses and c-suite clients
  • Must have experience working in a regulated environment

Free Behaviours

Focusing on results – We focus on the client and their goals and our ambition is to always deliver an outstanding experience with outcomes that exceed expectations.

Building partnerships – We expect team members to integrate effectively across disciplines and to support each other in building strong relationships with clients.

Sharing insights and learnings – We recognise that we all have something to learn and something to teach. We expect everyone to be learning and improving.

Fun – We create a working dynamic and environment that’s great to be in because if we don’t enjoy what we do, and who we do it with, what’s the point?

Take the initiative – We empower everyone to table ideas that will move things forwards, whether through strategy, creativity or tactical execution. We need individuals to be able to work effectively on their own as well as part of the wider Free Partners team.

Responsibility – Where you see something that isn’t as good as you think it should be, we want to hear about it. Being the best at what we do is our goal, and we can only do it if we’re all looking out for it and working for it.

Great communicators – Free Partners is all about impactful communication that achieves its goal. Whether written or verbal, internal or external, we strive for clarity, simplicity, accuracy and impact.

Contact us

Call us on +44 20 7787 3001

Email hello@freepartners.com

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