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Social Media Manager

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Our Social Media Manager will work with account managers to develop and implement effective social media strategies in line with campaign objectives. The Social Media Manager will also help ensure Free Partners social media presence is being effectively managed. The role requires start-to-end management of social media plans to deliver best exposure for Free Partners and clients.

Responsibilities

Develop, guide and monitor the presence of Free Partners own brand and client brands across various social media platforms
Devise and implement social-first strategies for standalone social campaigns
Develop and integrate social media plans for broader campaigns that clients/Free Partners
Responsible for all elements of campaign set-up and execution, including audience selection, budgeting, tracking and campaign management
Research, identify and understand the opportunities for high-engagement content topics during campaign periods
Ensure focus on content marketing effectiveness to ensure maximum success
Work with the wider Free Partners account management team on commercials including goals, budgets and reporting for client management
Identify and recommend the best formats for brief and budget and provide clients with options to chose from
Always be aware of the most effective trends within the industry and share this knowledge with the team
Write briefs for creative department
Develop posts to promote content and proof other team members content to ensure high quality work for clients
Responsible for ensuring campaign performance including data analysis, reporting and reacting to changes required
Mentor developing members of the team

Experience and Skills

Proven experience within a similar role
Proven knowledge of up-to-date trends used within social media marketing and content creation
Excellent attention to detail
Strong analytical skills
Preferred experience and knowledge within the insurance industry

Free Behaviours

Focusing on results – We focus on the client and their goals and our ambition is to always deliver an outstanding experience with outcomes that exceed expectations.

Building partnerships – We expect team members to integrate effectively across disciplines and to support each other in building strong relationships with clients.

Sharing insights and learnings – We recognise that we all have something to learn and something to teach. We expect everyone to be learning and improving.

Fun – We create a working dynamic and environment that’s great to be in because if we don’t enjoy what we do, and who we do it with, what’s the point?

Take the initiative – We empower everyone to table ideas that will move things forwards, whether through strategy, creativity or tactical execution. We need individuals to be able to work effectively on their own as well as part of the wider Free Partners team.

Responsibility – Where you see something that isn’t as good as you think it should be, we want to hear about it. Being the best at what we do is our goal, and we can only do it if we’re all looking out for it and working for it.

Great communicators – Free Partners is all about impactful communication that achieves its goal. Whether written or verbal, internal or external, we strive for clarity, simplicity, accuracy and impact.