Top tips to maximise campaign effectiveness and build board level credibility
I’ve previously written about demonstrating the value marketing brings to the business and the importance of investing in marketing even when times are tough.
The tremulous 2020s
Uncertainty is clouding CEOs’ view from the top, but the world can’t wait for the geopolitical and geo-economic fog to lift. David Benyon sums up 2020’s risk warning. Business leaders…
When the CMO becomes the CEO
This might sound like madness to the boomer generation, but it reflects changing times. The insurance market is renowned for tradition and conservatism. That’s tended to make it a window…
Getting your marketing plan to the top of the insurance C-Suite’s agenda
It’s getting tougher for companies of all types to grow, and we all know that the marketing budget is often the first to go if the insurance market turns challenging…
Insurtech MGAs: marketing is the missing ingredient
It’s still brand marketing that drives MGA success, despite technology enjoying its highest profile ever Technology is driving conversation and opportunities for business growth in the insurance world. But what…
Making your business better with empathy
Lorraine Jeckells, managing partner at Free, presented to an audience of 250 agency leaders at the Agencyonomics Best In Class conference, discussing the power of empathy in making business better….
Being a lean mean agile machine
How we use two-week sprints to keep results coming Elliott Dillon, project manager at Free Partners, talks of how he uses agile project management to effectively manage and run client…
Paid media: has Tinder spawned a new sub-category?
On a Jubilee Line journey to a platonic dinner date, two tube cards adverts compete to promote Tinder. It’s paid media, but it isn’t paid for by Tinder. A…
Will Hurricane Michael speed the development of flood risk solutions?
Hurricane Michael is an exceptional weather event, but those affected will have to wait to find out how much, if any of their damage will be covered by their catastrophe…
Should we mourn the passing of JLT?
Calling all of you over 30, can you remember the Benfield brand? Probably for those below that age, reinsurance broking’s defining innovator is just an old brand name which you…
Florence needs to be met by a latter-day Cuthbert Heath
As those living along the Carolina seaboard anxiously braced for the impact of Hurricane Florence, London market insurance executives returned from Monte Carlo breathing a sigh of relief as the…
Are relationships enough?
Success in insurance is all about how well you manage your numbers. MGAs, by and large, do that really well when it comes to staffing, quoting and writing business. But……
M&A, the fastest road to riches?
Most CEOs growth satnav points them down the M&A road. Whether or not it’s the fastest road to riches is questionable. What isn’t in doubt is that it is the…
The edge of the cliff is the only place to be.
If you’ve ever had an agency present ideas to you, you’ll know the routine. Three concepts – the safe one, the one that’s got a bit of edge, and the…
Work is the new religion
First, the industrial revolution dominated. We worshipped the machine. Next, it was the rise of the big corporates. We worshipped the system. Now, businesses are opening up new frontiers. We…
How to do brand marketing with no budget
Do you have a documented strategic marketing plan and a budget for promoting your business to the wider world? If not you may already be doing brand marketing with no…
