If you recognise the need to stand apart from everyone else in order to grow strong, contact our Managing Partner, Lorraine Jeckells, and let’s talk about how we can help.
+44 20 7787 3001
lorraine@freepartners.com
Megan’s Free journey began slap bang in the middle of the Coronavirus pandemic. After her first 4 days in the office, England went into Lockdown and working from home began.
I’ve previously written about demonstrating the value marketing brings to the business and the importance of investing in marketing even when times are tough.
Uncertainty is clouding CEOs’ view from the top, but the world can’t wait for the geopolitical and geo-economic fog to lift. David Benyon sums up 2020’s risk warning. Business leaders…
This might sound like madness to the boomer generation, but it reflects changing times. The insurance market is renowned for tradition and conservatism. That’s tended to make it a window…
It’s getting tougher for companies of all types to grow, and we all know that the marketing budget is often the first to go if the insurance market turns challenging…
It’s still brand marketing that drives MGA success, despite technology enjoying its highest profile ever Technology is driving conversation and opportunities for business growth in the insurance world. But what…
Lorraine Jeckells, managing partner at Free, presented to an audience of 250 agency leaders at the Agencyonomics Best In Class conference, discussing the power of empathy in making business better….
How we use two-week sprints to keep results coming Elliott Dillon, project manager at Free Partners, talks of how he uses agile project management to effectively manage and run client…
On a Jubilee Line journey to a platonic dinner date, two tube cards adverts compete to promote Tinder. It’s paid media, but it isn’t paid for by Tinder. A…
Hurricane Michael is an exceptional weather event, but those affected will have to wait to find out how much, if any of their damage will be covered by their catastrophe…
Calling all of you over 30, can you remember the Benfield brand? Probably for those below that age, reinsurance broking’s defining innovator is just an old brand name which you…
As those living along the Carolina seaboard anxiously braced for the impact of Hurricane Florence, London market insurance executives returned from Monte Carlo breathing a sigh of relief as the…
Success in insurance is all about how well you manage your numbers. MGAs, by and large, do that really well when it comes to staffing, quoting and writing business. But……
Most CEOs growth satnav points them down the M&A road. Whether or not it’s the fastest road to riches is questionable. What isn’t in doubt is that it is the…
If you’ve ever had an agency present ideas to you, you’ll know the routine. Three concepts – the safe one, the one that’s got a bit of edge, and the…
First, the industrial revolution dominated. We worshipped the machine. Next, it was the rise of the big corporates. We worshipped the system. Now, businesses are opening up new frontiers. We…
Do you have a documented strategic marketing plan and a budget for promoting your business to the wider world? If not you may already be doing brand marketing with no…
