Lack of awareness costs lives
Pancreatic cancer has a survival rate of just 7% because it’s diagnosed too late.
Missed symptoms means missed loved ones
By sharing stories of real people who had sadly lost their lives to pancreatic cancer, the #MISSED campaign drew a link between the missed symptoms and missed loved ones.
The emotive storytelling engaged people on a human level, while educating them on the pancreatic cancer signs to look out for.
Using the hashtag #MISSED, the campaign also encouraged others to share their own stories and get more eyes on the issue across socials.
Reaching millions to raise awareness of the symptoms.
The campaign was a record breaker, reaching millions of people. 9.5 million saw our #MISSED social media content – a Pancreatic Cancer Action record. And 15 million people saw one of our online adverts.
As the campaign grew, it was picked up by the mainstream media, including the BBC, ITV, The Mirror and The Express, which got the campaign out to a further 24 million people.