Brand and campaign experts
Brand and campaign experts

Back with a bang

Launching a global network’s brand. And doing it at their first face-to-face conference in two years.

Project details
Back

Ready to relaunch and reconnect

More than 100 independent firms. From over 100 countries. Across 6 continents. The Worldwide Broker Network is a big deal in the broking world. And for a network of that size, their bi-annual conferences are crucial – they keep their members connected and working as one.

Following Covid, their San Francisco conference was the first time members could get together in person, it was also the first outing for their new brand identity, so anticipation and expectations were high.

Creating synergy from start to finish

The strapline ‘WBN Synergy’ held the campaign together, reminding members what makes WBN special and reinforcing their common values, mindset and ambition.

To create pre-conference buzz, we drip-fed news, speaker announcements, and event invitations on social and email, all leading to the event registration landing page.

At the conference, the theme came to life across digital and physical touchpoints from the animated signs, videos and conference app, down to branded lecterns, banners, and table toppers.

 

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