Same brand. New location. Next campaign
The Worldwide Broker Network’s bi-annual conferences are their flagship events. And their next conference was going to the UAE capital.
Each new setting poses the question: how can we deliver a conference look and feel that gives the brand fresh perspective, galvanises their global community, and feels connected to the host city?
Abu Dhabi showed us the light
Handily, the network had a lot in common with Abu Dhabi. It’s a multinational meeting point of ideas and cultures. It’s got a pioneering attitude to the future. And it’s alive with commercial possibility, always sunny and ready for action.
All those connections inspired the campaign strapline ‘Light up the future’ – an event where WBN members could come together to create a hotbed of insurance and employee benefits ideas and opportunities. And illuminate the path to a brighter future.