Outstanding brands, stand out campaigns.
Outstanding brands, stand out campaigns.

Light up the future

Creating a new campaign for a global brand and conference that’s always on the move.

Project details

Same brand. New location. Next campaign

The Worldwide Broker Network’s bi-annual conferences are their flagship events. And their next conference was going to the UAE capital.

Each new setting poses the question: how can we deliver a conference look and feel that gives the brand fresh perspective, galvanises their global community, and feels connected to the host city?

Abu Dhabi showed us the light

Handily, the network had a lot in common with Abu Dhabi. It’s a multinational meeting point of ideas and cultures. It’s got a pioneering attitude to the future. And it’s alive with commercial possibility, always sunny and ready for action.

All those connections inspired the campaign strapline ‘Light up the future’ – an event where WBN members could come together to create a hotbed of insurance and employee benefits ideas and opportunities. And illuminate the path to a brighter future.

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