Brand and campaign experts
Brand and campaign experts

FOR THE EXCEPTIONAL

Aston Lark Private Clients

Project details
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"The Free team really help us to clarify and differentiate our offer to our clients. So far we’ve worked with them on our private clients, music, motor, funeral and landlord businesses. Their workshops not only deliver great messaging for our campaigns, they help to bring the teams along on the journey too."
Christina Talo, Divisional Director, Marketing, Aston Lark
Who made it happen
Lorraine Jeckells – Account Director Guy Cornet – Creative Director Dan Mason – Senior Designer Shaun Gull – Production Greg Phitidis – Brand anatomy and messaging
Who made it happen
Lorraine Jeckells – Account Director Guy Cornet – Creative Director Dan Mason – Senior Designer Shaun Gull – Production Greg Phitidis – Brand anatomy and messaging

Exceptional service for exceptional people

Aston Lark’s Private Clients team take service levels to the next level for clients that operate on a different plain.

Through our brand and value proposition work we focused on messaging that puts trust at the heart of their offer. It’s trust that has held their existing relationships in place for decades, and even generations. And it would be trust that would be the key to winning their business of some of the country’s most wealthy individuals.

 

Creating a fresh visual language

Aston Lark’s brand identity already had many strong elements. Our approach was not to change it, but to boost it for this particular business unit. Rather than using photography, we created stylish visuals that tapped into lifestyle cues of the audience and stood out from everything else in the market.

 

Reaching the unreachable

We created a comms plan designed to reach our affluent audience in unusual and surprising ways, meeting them where their interests take them. That’s all we can say here. Mum’s the word.

Contact us

Call us on +44 20 7787 3001

Email hello@freepartners.com

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