Exceptional service for exceptional people
Aston Lark’s Private Clients team take service levels to the next level for clients that operate on a different plain.
Through our brand and value proposition work we focused on messaging that puts trust at the heart of their offer. It’s trust that has held their existing relationships in place for decades, and even generations. And it would be trust that would be the key to winning their business of some of the country’s most wealthy individuals.
Creating a fresh visual language
Aston Lark’s brand identity already had many strong elements. Our approach was not to change it, but to boost it for this particular business unit. Rather than using photography, we created stylish visuals that tapped into lifestyle cues of the audience and stood out from everything else in the market.
Reaching the unreachable
We created a comms plan designed to reach our affluent audience in unusual and surprising ways, meeting them where their interests take them. That’s all we can say here. Mum’s the word.